Meta

FACEBOOK CULTURAL MOMENTS

I had the exciting opportunity to art direct the creation of Facebook's first original visual voice through the "Cultural Moments" project. This groundbreaking initiative established a unique design and illustration aesthetic for Facebook, featuring engaging illustrations to highlight holidays and notable events worldwide. Through extensive style explorations and motion tests, we developed a look that is both friendly and simple, yet distinctively recognizable. Below, you can explore some of the finished work from this project, which marked the first time Facebook featured its own original content on the platform.